What are lookalike audiences?

Lookalike audiences are groups of people with characteristics similar to your best customers.

You start from a source audience, such as your most valuable customers or people who have interacted with your website, and the platform identifies people with similar behaviour who don't know you yet. It is a way to widen the reach of a campaign while keeping a link with those who have already shown interest. In Cantù, in the province of Como, we use it for companies in Brianza and Milan that want to grow beyond their circle of existing contacts.

How it works

From source audience to lookalike audience

A multi-step path, always monitored.

Source audience

Best customers or website visitors

Creation

The platform finds people with similar behaviour

Testing

We check how the new audience responds

Optimisation

We refine as we go based on the data collected

Audiences

One more idea for remarketing

Lookalike audiences work alongside remarketing to people who have already visited the website: the first widens, the second wins back. We don't guarantee results, but we measure every step. For the full picture, go to the Social media campaigns page.

Portfolio

What we build for companies

Go to the web portfolio

Joia Paris

Joia Paris Marketing strategy

Marketing

C.G. Capelletti

C.G. Capelletti Marketing strategy

Marketing

Abbattista

Abbattista Marketing strategy

Marketing

Want to grow your audience?

Write to us from Como, Milan or Lugano: together we assess how to widen the reach of your campaigns.

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To use customer data to create an audience you start from a list of contacts, managed in line with the rules, to use for dedicated ads or to find similar people. From Cantù we help companies in Como and Milan organise it; for legal aspects, check with your adviser.

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To prevent audiences from overlapping you structure campaigns with distinct audiences, exclude the groups that coincide and check ad frequency, so the campaigns do not compete with each other. From Cantù, near Como, we look after this structure for companies in Brianza and Milan.

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With privacy rules targeting becomes more careful with data: consent and available information can change over time. From Cantù, for companies in Como, Milan and Ticino, we set up campaigns accordingly; on consent and GDPR we do not give legal advice and refer you to your adviser.

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It depends on the client: Facebook and Instagram for the local audience, LinkedIn for B2B, Pinterest for visual sectors. For a company between Como and Milan we look at who you want to talk to, where they live and how they decide, concentrating the budget where it really matters.

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You create a remarketing audience from website visitors and show ads designed for the next step, excluding those who have already got in touch. For companies in Como and Brianza it is the way to make the most of existing traffic: from Cantù we set up audiences, messages and tracking.

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