Jumbo collection - Marketing strategy

Jumbo collection Marketing strategy

Marketing strategy Marketing

SEO

For Jumbo Collection, an Oniro Group brand, we handle SEO with the aim of making the website more visible in searches related to Made in Italy luxury furniture. We work on page structure, content and keywords, so that collections, artisan craftsmanship and products are easy to find for anyone looking for exclusive interiors.

Team
SEO specialists, copywriters
Channels
Website and search engines
Activities
Keyword research, on-page optimisation, content

Creative strategy

We define the creative strategy for Jumbo Collection starting from the soul of the brand: decoration, carving, marquetry, painting and sculpture become the protagonists of the content. We develop ideas, formats and guidelines that convey the artisan care behind every piece in a consistent, recognisable way, from social channels to paid campaigns.


Pinterest campaigns

We manage the Pinterest campaigns for Jumbo Collection, the platform where people looking for interior inspiration discover new brands. With visually striking promoted pins, we put interiors and artisan details in front of an audience interested in luxury design, increasing brand awareness and qualified traffic to the website.


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