Jumbo collection Video production for the Salone del Mobile 2025
Video production for the Salone del Mobile 2025 Photo/Video
Official video of the Jumbo Collection at the Salone del Mobile 2025
To mark the 63rd edition of the Salone del Mobile, we collaborated with Jumbo Collection on the production of the official video for their stand. The theme is ‘Sculpting Time’, an ode to decorative art that reinterprets the elegance of traditional craftsmanship with a contemporary sensibility.
The narrative draws on classicism and breathes new life into an artistic heritage that continues to inspire: from the filming at the fair to the final edit, the video showcases the spectacular stand design and the new collections with a bold, dynamic pace.
The main video is in 16:9 landscape format (1920x1080) and runs for 1 minute and 3 seconds. The final delivery includes 5 clips in 9:16 vertical format (1080x1920), designed for reels and stories. The video is intended for the website, YouTube and social media; the vertical clips showcase individual spaces.
As with all the videos we produce for the ONIRO Group’s brands, the pace is brisk: sharp editing, clean shots and no unnecessary pauses. A video of the stand has a longer lifespan than the trade fair itself: it remains on the website and social media for months, allowing us to showcase the collections to those who couldn’t attend and providing material for newsletters and sales presentations.
The video department: a brisk pace, filming and post-production
For the brands within the ONIRO Group, our video department works in a distinctive style: a brisk pace, clean shots and editing that keeps the viewer engaged. A dedicated team oversees the project from concept to delivery, with a creative director setting the narrative and Marco and Edis handling filming, editing and post-production. At trade fairs, we’re working to tight deadlines and with uncontrollable lighting conditions: we carry out a site visit before the event opens, map out a sequence of locations and start filming once the stand is ready, so that the video and vertical clips for social media are available whilst the event is still underway.
For filming, we use our own 300 to 1,200-watt LED lights, sliders, dollies and Ronin gimbals. Each video is tailored to the platforms it will be published on: website, YouTube and social media, in both horizontal and vertical formats. If you’d like a video for your brand, start with our video service.
Discover our video production services
NewVisibility, a video production and communications agency based in Cantù, in the province of Como.
This is the theme of this year’s edition: a narrative that draws on classicism and reinterprets decorative art and traditional craftsmanship with a contemporary sensibility.
The main video is in 16:9 landscape format (1920x1080). Vertical clips in 9:16 format (1080x1920) are also available for Reels and Stories.
Following a site visit, a shot list and an agreement on the schedule: filming takes place at the ready-to-go stand, either before or during the exhibition, so that videos and vertical clips can be delivered whilst the event is underway.
For filming, we use LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all of which we own.
The video department is a dedicated team: a creative direction that sets the style, and Marco and Edis, who handle filming, editing and post-production. The team stays the same from the site visit to the delivery of the files.
It is the style we adopt for the ONIRO Group brands: sharp editing and clean shots keep attention high on trade fair screens, the website and social media.