Jumbo collection Production and interview on marquetry
Production and interview on marquetry Photo/Video
Production video and interview with the marquetry artist for the Jumbo Collection
For the Jumbo Collection, we documented the work of the marquetry artist, a master craftsman specialising in wood marquetry. The stages of the process and an interview highlight the patience and precision required for this technique.
Close-up shots follow the tools, materials and movements at a brisk pace. The video lasts approximately 1 minute and 53 seconds.
The main video is in 16:9 widescreen format (1920x1080) and lasts 1 minute and 53 seconds. The video is designed for websites, YouTube and social media.
As with all the videos we produce for the ONIRO Group’s brands, the pace is brisk: sharp editing, clean shots and no unnecessary pauses. In the ‘making of’ videos, we also work on the sound, with sound design featuring the ambient noises of the workplace and the sounds of tools and equipment. A ‘making of’ video brings the value of the work out of the workshop: it shows the time, skill and expertise required to create a product and makes visible a value that isn’t apparent in the catalogue.
The video department: a brisk pace, filming and post-production
For the brands within the ONIRO Group, our video department works in a distinctive style: a brisk pace, clean shots and editing that keeps the viewer engaged. A dedicated team oversees the project from concept to delivery, with a creative director setting the narrative and Marco and Edis handling filming, editing and post-production. In a ‘making of’ video, perspective is key: close-ups of gestures and materials, editing that gives the work its rhythm, and a format tailored to each channel. In these ‘making of’ videos, we also pay close attention to sound, with sound design incorporating ambient noises and the sounds of tools and equipment.
For filming, we use our own 300 to 1,200-watt LED lights, sliders, dollies and Ronin gimbals. Each video is designed for the platforms it will appear on: website, YouTube and social media, in both landscape and portrait formats. If you’d like a video for your brand, start with our video service.
Discover our video production services
NewVisibility, a video production agency based in the province of Como, working on a project for a brand within the ONIRO group. We handled the filming, interviews, editing, post-production and sound design.
A key role: we work on the sound design of workplace noises and the sounds of tools and equipment, which accompany the images.
The main video is in 16:9 landscape format (1920x1080). For Reels and Stories, you can create a portrait-oriented video from the same footage.
It depends on the product and the channels. As a rule, we start with a full-length story of about one minute for the website and create shorter videos for social media.
For filming, we use LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all of which we own.
The video department is a dedicated team: a creative director who sets the style, and Marco and Edis, who handle filming, editing and post-production. From the site visit to the handover of the files, the team remains the same.
This is the style we adopt for the ONIRO Group’s brands: dynamic editing and crisp shots keep viewers engaged on trade fair screens, the website and social media.