On-location video for Jumbo Collection: Sogni sul Lago
Set against the enchanting backdrop of Lake Como, we produced the video Sogni sul Lago for Jumbo Collection – a visual narrative celebrating the brand’s beauty, sophistication and timeless spirit. The shoot took place at Villa del Grumello, in Como.
Evocative imagery, fluid camera movements and inspired cinematography depict not just a product, but a veritable aesthetic universe: waters, mountains and the luminous interiors of a historic villa where elegance, nature and craftsmanship converge. The pace is brisk.
The main video is in 16:9 landscape format (1920x1080) and lasts 58 seconds. The delivery also includes 10 clips in 9:16 portrait format (1080x1920), designed for Reels and Stories.
As with all the videos we produce for the ONIRO Group’s brands, the pace is brisk: incisive editing, clean shots and no unnecessary pauses. Filming at a carefully chosen location allows us to showcase the product in its ideal setting, with lighting and an atmosphere that are difficult to achieve in a showroom or studio.
A team of videographers specialising in luxury and design brands
Videos for a design brand must showcase materials and details without losing momentum. That’s why our video department works with controlled lighting, precise camera movements and a strong rhythm, with the same team working on every project: a creative director who defines the style, and Marco and Edis handling filming, editing and post-production. For on-location videos, the choice of venues, the natural light at that moment and the angle of view are key: we carry out a site survey before filming and, where necessary, we also shoot from above using drones.
Our equipment includes LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all of which we own. We also use drones for location and corporate videos. Deliverables are designed for multiple channels, with both landscape and portrait videos telling the same story.
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At Villa del Grumello, in Como, a historic villa overlooking Lake Como.
10 vertical clips in 9:16 format for Reels and Stories, each focusing on a setting or a detail.
The main video is in 16:9 landscape format (1920x1080). Vertical clips in 9:16 format (1080x1920) are also available for Reels and Stories.
Depending on the story you want to tell and the available light. We’ll carry out a site visit, assess the timing and angles, and finalise the shooting schedule.
For filming, we use LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all of which we own. We also use drones for location and corporate videos.
The video department is a dedicated team: a creative director who sets the style, and Marco and Edis, who handle filming, editing and post-production. From the site visit to the handover of the files, the team remains the same.
This is the style we adopt for the ONIRO Group’s brands: dynamic editing and crisp shots keep viewers engaged on trade fair screens, the website and social media.