Video of the Jumbo Collection at the Salone del Mobile 2026
To mark the 64th edition of the Salone del Mobile, we collaborated with Jumbo Collection on the production of the official video for their stand: an elegant and immersive visual narrative that conveys the essence of the brand.
The video showcases the spectacular stand design, the refined materials, the new collections and the brand’s signature atmosphere, where elegance, attention to detail and Italian savoir-faire define a new expression of luxury. The edit has a brisk pace and lasts approximately 1 minute.
The main video is in 16:9 landscape format (1920x1080) and lasts 1 minute. The delivery also includes 6 clips in 9:16 portrait format (1080x1920), designed for reels and stories. The video is designed for the website, YouTube and social media; the vertical clips support the trade fair’s promotional campaign.
As with all the videos we produce for the ONIRO Group’s brands, the pace is brisk: incisive editing, clean shots and no unnecessary pauses. The stand lasts just a few days, but the video remains. It is the simplest way to showcase the collections to customers, architects and agents who did not attend the trade fair, and to feed the brand’s channels after the event.
A team of videographers specialising in luxury and design brands
A design brand’s videos must showcase materials and details without losing momentum. That’s why our video department works with controlled lighting, precise camera movements and a decisive pace, with the same team handling every project: a creative director who defines the style, and Marco and Edis handling filming, editing and post-production. At trade fairs, time is tight and lighting is uncontrollable: we carry out a site visit before the event opens, map out a sequence of locations and film once the stand is ready, so that the video and vertical clips for social media are available whilst the event is still underway.
Our equipment includes LED projectors ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all of which we own. Deliverables are designed for multiple channels, featuring both horizontal and vertical videos telling the same story.
Discover our video production services
NewVisibility, a video production agency based in the province of Como, working for a brand within the ONIRO group.
The stand design, the new collections and the brand’s atmosphere: complete, bespoke interiors, refined materials and craftsmanship.
The main video is in 16:9 landscape format (1920x1080). Vertical clips in 9:16 format (1080x1920) are also available for Reels and Stories.
Following a site visit, a shot list and an agreement on the schedule: filming takes place at the ready-set stand, either before or during the exhibition, so that videos and vertical clips can be delivered whilst the event is underway.
For filming, we use LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all of which we own.
The video department is a dedicated team: a creative director who sets the style, and Marco and Edis, who handle filming, editing and post-production. From the site visit to the handover of the files, the team remains the same.
This is the style we adopt for the ONIRO Group’s brands: dynamic editing and crisp shots keep viewers engaged on trade fair screens, the website and social media.