Jumbo collection Video production: painting and sculpture
Video production: painting and sculpture Photo/Video
Videos on the masters of painting and sculpture for the Jumbo Collection
Upholding the noble arts of painting and sculpture, masters Edoardo and Davide Marcon are based in Mestre. Their father-son bond is strong and mutually inspiring. NewVisibility has produced a video for Jumbo Collection that showcases their work.
The video combines footage of work in the studio with the artisans’ own voices: hands shaping plaster, brushes and paints, decorations on tables and surfaces, and frescoes. A series of captions accompanies the narration, in keeping with the ‘Maestri’ series that the brand dedicates to the artisans with whom it collaborates.
The main video is in 16:9 landscape format (1920x1080) and lasts 48 seconds. The delivery also includes two clips in 9:16 portrait format (1080x1920), designed for Reels and Stories. The video is available in landscape format for the website and YouTube, and as two vertical clips with captions for Reels and Stories.
As with all the videos we produce for the ONIRO Group’s brands, the pace is brisk: sharp editing, clean shots and no unnecessary pauses. In the ‘making of’ videos, we also focus on sound, with sound design featuring the ambient noises of the workplace and the sounds of tools and equipment. A ‘making of’ video brings the value of the work out of the workshop: it showcases the time, skill and expertise required to create a product and makes visible a value that isn’t apparent in the catalogue.
From filming to editing: our video production service
NewVisibility’s video production service supports the client from the site visit right through to the delivery of the files. An in-house team works on the ONIRO brand videos: the creative direction sets the style and narrative, whilst Marco and Edis handle filming, editing and post-production. In a ‘making-of’ video, the point of view is key: close-ups of gestures and materials, editing that gives the work its rhythm, and a format tailored to each channel. In our ‘making-of’ videos, we also pay close attention to the sound, with sound design incorporating ambient noises and the sounds of tools and equipment.
We film using LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals. The editing always has a strong rhythm, because that’s what content for trade fairs and social media demands. If you have a product or an exhibition stand to showcase, we’ll start with a site visit.
Discover our video production services
Edoardo and Davide Marcon, father and son, who carry on the traditions of painting and sculpture from Mestre.
NewVisibility, a video production agency based in the province of Como, specialising in filming, interviews, editing and sound design.
The main video is in 16:9 landscape format (1920x1080). Vertical clips in 9:16 format (1080x1920) are also available for Reels and Stories.
It depends on the product and the channels. As a rule, we start with a full-length story of about one minute for the website and create shorter videos for social media.
For filming, we use LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all of which we own.
The video department is a dedicated team: a creative director who sets the style, and Marco and Edis, who handle filming, editing and post-production. From the site visit to the handover of the files, the team remains the same.
This is the style we adopt for the ONIRO Group’s brands: dynamic editing and crisp shots keep viewers engaged on trade fair screens, the website and social media.