Baleri Italia is the iconic brand of the 20th century, representing an idea of design that is both pragmatic and utopian, always in search of authenticity in the object, without obsolescence or excess, but consistent and international. Evergreen objects and collections, signed by great masters and by newcomers who later became style references, have given rise to a contemporary classic universe that today regains vitality, production, communication and commercial strength.
The company chose us at NewVisibility, a web agency in the province of Como, to tell this story. We started with the photo shoot and the professional video created for Milan’s Fuorisalone 2024, together with interviews dedicated to the event. Since then we have also followed the Salone del Mobile 2025 and 2026, a location spot in Veneto and technical content, such as the assembly instructions for the Mac Gee bookcase.
For Baleri Italia we also built the website, designed for a luxury furniture brand: an image consistent with its identity and clear navigation for those looking for signature Italian design.
Below you will find the details of the work carried out by NewVisibility for Baleri Italia.
