Baleri Italia Assembly instructions for the Mac Gee bookcase
Assembly instructions for the Mac Gee bookcase Photo/Video
Video assembly instructions for the Mac Gee bookcase by Baleri Italia
Written assembly instructions aren’t always enough: for Baleri Italia, we’ve produced a series of short videos showing, step by step, how to assemble the Mac Gee bookcase and other products from the catalogue.
Each video is short and to the point, with clean camera work and a brisk pace that guides the user from unpacking the product to the finished assembly. The result is content that is useful to the end user, highlighting features and details, answering questions that may arise before purchase and reducing the need for further explanations.
There are seven short videos in 16:9 landscape format (1920x1080), lasting between approximately 20 and 40 seconds, each with a corresponding 9:16 portrait video (1080x1920) for social media. The videos are designed for the product page on the website and for social media channels.
As with all the videos we produce for the ONIRO Group’s brands, the pace is brisk: sharp editing, clean shots and no unnecessary pauses. A product video showcases features and details in motion, answering the questions a customer asks themselves before making a purchase and reducing the need for further explanation.
A team of videographers specialising in luxury and design brands
Videos for a design brand must showcase materials and details without losing momentum. That’s why our video department works with controlled lighting, precise camera movements and a strong rhythm, with the same team working on every project: a creative director who defines the style, and Marco and Edis handling filming, editing and post-production. For a product video, we start with what needs to be shown – functions, materials and usage – and create lighting that ensures these elements are clearly visible even on small screens.
Our equipment includes LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all of which we own. Deliverables are designed for multiple channels, with both landscape and portrait videos telling the same story.
Discover our video production services
NewVisibility, a video production agency based in the province of Como, working for a brand within the ONIRO group.
To guide users through the product assembly process, minimising confusion and the need to contact customer services, and to complete the product pages on the website.
The main video is in 16:9 landscape format (1920x1080). Vertical clips in 9:16 format (1080x1920) are also available for Reels and Stories.
It depends on the number of products, the number of shooting days, the duration and the formats to be delivered. We’ll start with a schedule and then draw up a quote.
For filming, we use LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all of which we own.
The video department is a dedicated team: a creative director who sets the style, and Marco and Edis, who handle filming, editing and post-production. From the site visit to the handover of the files, the team remains the same.
This is the style we adopt for the ONIRO Group’s brands: dynamic editing and crisp shots keep viewers engaged on exhibition screens, the website and social media.