Video of Baleri Italia at the Salone del Mobile 2026
To mark the 2026 Salone del Mobile, we created for Baleri Italia, an iconic Italian design brand, a dynamic and creative video that showcases the elegance and originality of the collections on display, featuring new pieces and classic designs in a space characterised by experimentation, lightness and innovation.
The narrative alternates between evocative shots of the stand, product details and behind-the-scenes moments, to convey the energy of a display where every detail has been carefully considered. The edit has a brisk pace.
The main video is in 16:9 landscape format (1920x1080) and lasts 49 seconds. The delivery also includes three clips in 9:16 portrait format (1080x1920), designed for Reels and Stories. The video is designed for the website, YouTube and social media; the vertical clips support the trade fair’s communications.
As with all the videos we produce for the ONIRO Group’s brands, the pace is brisk: incisive editing, clean shots and no unnecessary pauses. A video of the stand has a longer lifespan than the trade fair itself: it remains on the website and social media for months, allowing the collections to be shown to those who couldn’t attend and providing material for newsletters and sales presentations.
From filming to editing: our video production service
NewVisibility’s video production service supports the client from the site visit right through to the delivery of the files. An in-house team works on the ONIRO brand videos: the creative direction sets the style and narrative, whilst Marco and Edis handle filming, editing and post-production. At trade fairs, time is tight and lighting conditions are beyond our control: we carry out a site visit before the event opens, draw up a schedule of the different areas and start filming once the stand is ready, so that the video and vertical clips for social media are available whilst the event is still underway.
We film using LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals. The editing always has a brisk pace, as this is what trade fair and social media content demands. If you have a product or exhibition stand to showcase, we’ll start with a site visit.
Discover our video production services
NewVisibility, a video production agency based in the province of Como, working for a brand within the ONIRO group.
The collections on show, product details and the atmosphere at the stand, including a glimpse behind the scenes.
The main video is in 16:9 landscape format (1920x1080). Vertical clips in 9:16 format (1080x1920) are also available for Reels and Stories.
With a site visit, a shot list of the areas and an agreed schedule: we film once the stand is ready, before or during the fair, so that the video and vertical clips can be delivered while the event is still underway.
For filming, we use LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all of which we own.
The video department is a dedicated team: a creative director who sets the style, and Marco and Edis, who handle filming, editing and post-production. From the site visit to the handover of the files, the team remains the same.
This is the style we adopt for the ONIRO Group’s brands: dynamic editing and crisp shots keep viewers engaged on trade fair screens, the website and social media.