Baleri Italia Video production for the Salone del Mobile 2025
Video production for the Salone del Mobile 2025 Photo/Video
Video of Baleri Italia at the Salone del Mobile 2025
To mark the Salone del Mobile, we worked with the NewVisibility video production team to create a dynamic and creative video for Baleri Italia, an iconic Italian design brand. The aim was to showcase the elegance and originality of the collections, whilst also capturing the energy and behind-the-scenes action of a display where every detail had been carefully considered.
The video showcases products, colours and materials through close-up shots: lacquered tables, fabric-upholstered chairs, modular bookcases and accessories. The pace is brisk, perfectly in keeping with the brand’s style.
The main video is in 16:9 landscape format (1920x1080) and lasts 35 seconds. The delivery also includes four clips in 9:16 portrait format (1080x1920), designed for reels and stories. The video is designed for the website, YouTube and social media; the vertical clips offer a behind-the-scenes look and a countdown.
As with all the videos we produce for the ONIRO Group’s brands, the pace is brisk: incisive editing, clean shots and no unnecessary pauses. The stand lasts just a few days, but the video remains. It’s the simplest way to showcase the collections to customers, architects and agents who didn’t attend the trade fair, and to feed the brand’s channels after the event.
From filming to editing: our video production service
NewVisibility’s video production service supports the client from the site visit right through to the delivery of the files. An in-house team works on the ONIRO brand videos: the creative direction sets the style and narrative, whilst Marco and Edis handle filming, editing and post-production. At trade fairs, time is tight and lighting conditions are beyond our control: we carry out a site visit before the event opens, draw up a schedule of the different areas and start filming once the stand is ready, so that the video and vertical clips for social media are available whilst the event is still underway.
We film using LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals. The editing always has a brisk pace, as this is what trade fair and social media content demands. If you have a product or exhibition stand to showcase, we’ll start with a site visit.
Discover our video production services
NewVisibility, a video production and marketing agency based in Como, working for a brand within the ONIRO group.
A countdown, a behind-the-scenes look, the brand’s signature style and a general overview of the set-up, for Reels and Stories.
The main video is in 16:9 landscape format (1920x1080). Vertical clips in 9:16 format (1080x1920) are also available for Reels and Stories.
With a site visit, a shot list of the areas and an agreed schedule: we film once the stand is ready, before or during the fair, so that the video and vertical clips can be delivered while the event is still underway.
For filming, we use LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all of which we own.
The video department is a dedicated team: a creative director who sets the style, and Marco and Edis, who handle filming, editing and post-production. From the site visit to the handover of the files, the team remains the same.
This is the style we adopt for the ONIRO Group’s brands: dynamic editing and crisp shots keep viewers engaged on exhibition screens, the website and social media.