Video interviews with Baleri Italia at Fuorisalone 2024
To mark Fuorisalone 2024 in Milan, we produced a series of video interviews for Baleri Italia to showcase the brand’s identity, values and latest developments: the creative vision, design research and dialogue with designers that have always set it apart.
From scriptwriting to post-production, every stage was carefully managed to convey emotion, authenticity and consistency with the brand’s image. The interviews were filmed with meticulous visual direction, in portrait format, designed for social media and to be repurposed into multiple short clips.
The interviews are in 9:16 vertical format (1080x1920), with one video for each interviewee. They are designed for social media, the website and event communications.
As with all the videos we produce for the ONIRO Group’s brands, the pace is brisk: sharp editing, clean shots and no unnecessary pauses. A video interview gives the brand a face and a voice: it allows the brand’s vision, values and latest developments to be explained more directly than in a press release, and lends itself to being repurposed into several short clips.
The video department: a brisk pace, filming and post-production
For the brands within the ONIRO Group, our video department works in a distinctive style: a brisk pace, clean shots and editing that keeps the viewer’s attention. A dedicated team oversees the project from concept to delivery, with a creative director setting the narrative and Marco and Edis handling filming, editing and post-production. For interviews, we manage the direction, sound and lighting: it doesn’t take much for someone speaking on camera to come across as natural, provided the setting and set are just right.
For filming, we use our own LED lights ranging from 300 to 1,200 watts, as well as sliders, dollies and Ronin gimbals. Every video is designed for the platforms it will be published on: website, YouTube and social media, in both landscape and portrait formats. If you’d like a video for your brand, start with our video service.
Discover our video production
NewVisibility, a video production agency based in the province of Como, working for a brand within the ONIRO group.
Because they are designed for social media and to be reposted as short-form content in a 9:16 aspect ratio (1080x1920) during and after the Fuorisalone.
The main video is in 9:16 portrait format (1080x1920). Portrait clips in 9:16 (1080x1920) are also available for Reels and Stories.
We agree on the questions and messages, set up a studio with professional lighting and sound, and film from multiple angles to ensure a smooth and natural edit.
For filming, we use LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all of which we own.
The video department is a dedicated team: a creative director who sets the style, and Marco and Edis, who handle filming, editing and post-production. From the site visit to the handover of the files, the team remains the same.
This is the style we adopt for the ONIRO Group’s brands: dynamic editing and crisp shots keep viewers engaged on trade fair screens, the website and social media.