Roberto Cavalli Home Interiors

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Roberto Cavalli is a leading Italian company in fashion, luxury accessories and lifestyle. Founded in 1970, it is now an established international brand with a diversified offering positioned in the high-end segment worldwide. Elegance, sensuality and a rock spirit come together in an evolution of luxury with a wild, distinctive charm.

This universe also comes to life in interiors with Roberto Cavalli Home Interiors, the luxury furniture line whose pieces are developed in ongoing collaboration with the fashion house. From armchairs to chairs and tables, each creation brings the brand’s style into the home, with fine materials, iconic details and an unmistakable character.

We at NewVisibility, a communication agency in Cantù, in the province of Como, support Roberto Cavalli Home Interiors with a dedicated marketing strategy and the creation of its website, designed to present the collection in line with the brand’s image and to make it easier to find online.

The product is showcased mainly through video: productions for the Salone del Mobile, making-of videos of the armchairs (such as Nevada and Wings) and location spots, from the French Riviera to Lake Maggiore. Images crafted in detail, to bring out the materials, craftsmanship and atmosphere of each piece.

Below you will find the details of the projects we have worked on for Roberto Cavalli Home Interiors.

Marketing strategy, the website and a long series of product videos and photos.

Into two main areas, indoor and outdoor, with an icons section for the brand's signature pieces.

Because buying luxury furniture takes time and calls for guidance.

For four consecutive editions: 2023, 2024, 2025 and 2026, at Fiera Milano Rho.

The Glowing Reflections theme: a journey from the Nevada desert to Las Vegas.

By showing hands, tools and materials, with sound design that uses the real sounds of the craftsmanship.

On Lake Maggiore in 2023 and on the French Riviera in 2025, with drone footage.

16:9 and 9:16 formats, with our own LED lights, sliders, dollies and Ronin gimbals.

SEO, creative strategy and Pinterest campaigns to grow brand awareness and qualified traffic.

From a ray of sunlight refracting on a gold lighter, as seen by Roberto Cavalli.

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