Roberto Cavalli Home Interiors Behind the scenes: the Ray of Gold chairs and table
Behind the scenes: the Ray of Gold chairs and table Photo/Video
Behind-the-scenes video for the Ray of Gold chairs and table by Roberto Cavalli Home Interiors
Ray of Gold was born from an image: Roberto Cavalli, ever with his camera at the ready, saw a ray of sunlight refracting off a gold lighter and captured the moment. NewVisibility produced the ‘making of’ video for the chairs and table inspired by this story.
The video chronicles the production stages of the pieces at a brisk pace, showcasing the materials and exquisite details, and lasts approximately 1 minute and 17 seconds. The main video is accompanied by three vertical videos for social media.
The main video is in 16:9 landscape format (1920x1080) and lasts 1 minute and 17 seconds. The delivery also includes three clips in 9:16 vertical format (1080x1920), designed for Reels and Stories. The video is available in both formats: horizontal for the website and YouTube, and vertical for Reels and Stories.
As with all the videos we produce for the ONIRO Group’s brands, the pace is brisk: sharp editing, clean shots and no unnecessary pauses. In the ‘making of’ videos, we also focus on sound, with sound design featuring the ambient noises of the workplace and the sounds of tools and equipment. A ‘making of’ video brings the value of the work out of the workshop: it showcases the time, skill and expertise required to create a product and makes visible a value that isn’t apparent in the catalogue.
The video department: a brisk pace, filming and post-production
For the brands within the ONIRO Group, our video department works in a distinctive style: a brisk pace, clean shots and editing that keeps the viewer engaged. A dedicated team oversees the project from concept to delivery, with a creative director setting the narrative and Marco and Edis handling filming, editing and post-production. In a ‘making of’ video, perspective is key: close-ups of gestures and materials, editing that gives the work its rhythm, and a format tailored to each channel. In these ‘making of’ videos, we also pay close attention to sound, with sound design incorporating ambient noises and the sounds of tools and equipment.
For filming, we use our own 300 to 1,200-watt LED lights, sliders, dollies and Ronin gimbals. Each video is designed for the platforms it will appear on: website, YouTube and social media, in both landscape and portrait formats. If you’d like a video for your brand, start with our video service.
Discover our video production services
NewVisibility, a video production agency based in the province of Como, working for a brand within the ONIRO group. We handled the filming, editing, post-production and sound design.
A key role: in ‘making-of’ features, we work on the sound design of workplace noises and the sounds of tools and equipment, which accompany the footage.
The main video is in 16:9 landscape format (1920x1080). Vertical clips in 9:16 format (1080x1920) are also available for Reels and Stories.
It depends on the product and the channels. As a rule, we start with a full-length story of about one minute for the website and create shorter videos for social media.
For filming, we use LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all of which we own.
The video department is a dedicated team: a creative director who sets the style, and Marco and Edis, who handle filming, editing and post-production. From the site visit to the handover of the files, the team remains the same.
This is the style we adopt for the ONIRO Group’s brands: dynamic editing and crisp shots keep viewers engaged on exhibition screens, the website and social media.