Video of Roberto Cavalli Home Interiors at the Salone del Mobile 2024
At the 2024 Salone del Mobile, the Roberto Cavalli Home Interiors stand created an ethereal and sophisticated atmosphere. NewVisibility, a video production agency based in the province of Como, captured the details and authenticity of the event in a video that goes beyond simply documenting it.
Every detail was carefully considered and every angle captured with precision to convey the essence of the brand. The video lasts approximately 59 seconds, has a brisk pace and is accompanied by vertical clips showcasing the stand’s various areas.
The main video is in 16:9 landscape format (1920x1080) and lasts 59 seconds. The final delivery also includes five clips in 9:16 portrait format (1080x1920), designed for reels and stories. The video is intended for the website, YouTube and social media; the vertical clips support the trade fair communications.
As with all the videos we produce for the ONIRO Group’s brands, the pace is brisk: sharp editing, clean shots and no unnecessary pauses. A video of the stand has a longer lifespan than the trade fair itself: it remains on the website and social media for months, allowing the collections to be shown to those who couldn’t attend and providing material for newsletters and sales presentations.
From filming to editing: our video production service
NewVisibility’s video production service supports the client from the site visit right through to the delivery of the files. An in-house team works on the ONIRO brand videos: the creative direction sets the style and narrative, whilst Marco and Edis handle filming, editing and post-production. At trade fairs, time is tight and lighting conditions are beyond our control: we carry out a site visit before the event opens, draw up a schedule of the different areas and start filming once the stand is ready, so that the video and vertical clips for social media are available whilst the event is still underway.
We film using LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals. The editing always has a brisk pace, as this is what trade fair and social media content demands. If you have a product or exhibition stand to showcase, we’ll start with a site visit.
Discover our video production services
NewVisibility, a video production agency based in the province of Como, working for a brand within the ONIRO group.
The atmosphere of the stand and the details of the spaces, with shots designed to convey the essence of the brand.
The main video is in 16:9 landscape format (1920x1080). Vertical clips in 9:16 format (1080x1920) are also available for Reels and Stories.
Following a site visit, a shot list and an agreement on the schedule: filming takes place at the ready-set stand, either before or during the exhibition, so that videos and vertical clips can be delivered whilst the event is underway.
For filming, we use LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all of which we own.
The video department is a dedicated team: a creative director who sets the style, and Marco and Edis, who handle filming, editing and post-production. From the site visit to the handover of the files, the team remains the same.
This is the style we adopt for the ONIRO Group’s brands: dynamic editing and crisp shots keep viewers engaged on exhibition screens, the website and social media.