Video of Roberto Cavalli Home Interiors at the Salone del Mobile 2025
Roberto Cavalli Home Interiors has returned to centre stage at the Salone del Mobile.Milano with a collection that blends design, fashion-inspired elements and exotic influences. NewVisibility has produced the official video.
Glowing Reflections is an invitation to a journey from the unspoilt expanses of the Nevada desert to the vibrant city of Las Vegas, offering a vision of living rich in contrasts of texture, colour and emotion. The edit has a brisk pace and lasts approximately 1 minute.
The main video is in 16:9 landscape format (1920x1080) and runs for 1 minute and 2 seconds. The delivery also includes 5 clips in 9:16 vertical format (1080x1920), designed for reels and stories. The video is intended for websites, YouTube and social media; the vertical clips support the trade fair’s communications.
As with all the videos we produce for the ONIRO Group’s brands, the pace is brisk: sharp editing, clean shots and no unnecessary pauses. The stand lasts just a few days, but the video remains. It is the simplest way to showcase the collections to customers, architects and agents who did not attend the trade fair, and to feed the brand’s channels after the event.
The video department: a brisk pace, filming and post-production
For the brands within the ONIRO Group, our video department works in a distinctive style: a brisk pace, clean shots and editing that keeps the viewer engaged. A dedicated team oversees the project from concept to delivery, with a creative director setting the narrative and Marco and Edis handling filming, editing and post-production. At trade fairs, we’re working to tight deadlines and with uncontrollable lighting conditions: we carry out a site visit before the event opens, map out a sequence of locations and start filming once the stand is ready, so that the video and vertical clips for social media are available whilst the event is still underway.
For filming, we use our own 300 to 1,200-watt LED lights, sliders, dollies and Ronin gimbals. Each video is tailored to the platforms it will be published on: website, YouTube and social media, in both horizontal and vertical formats. If you’d like a video for your brand, start with our video service.
Discover our video production services
NewVisibility, a video production agency based in the province of Como, working for a brand within the ONIRO group.
This is the theme of the 2025 collection: a journey from the Nevada desert to the city of Las Vegas, exploring contrasts in texture, colour and emotion.
The main video is in 16:9 landscape format (1920x1080). Vertical clips in 9:16 format (1080x1920) are also available for Reels and Stories.
Following a site visit, a shot list and an agreement on the schedule: filming takes place at the ready-set stand, either before or during the exhibition, so that videos and vertical clips can be delivered whilst the event is underway.
For filming, we use LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all of which we own.
The video department is a dedicated team: a creative director who sets the style, and Marco and Edis, who handle filming, editing and post-production. From the site visit to the handover of the files, the team remains the same.
This is the style we adopt for the ONIRO Group’s brands: dynamic editing and crisp shots keep viewers engaged on trade fair screens, the website and social media.