Roberto Cavalli Home Interiors Video production – Wings armchair
Video production – Wings armchair Photo/Video
Behind-the-scenes video for the Wings armchair by Roberto Cavalli Home Interiors
The NewVisibility video team has produced an exclusive video dedicated to the Wings armchair by Roberto Cavalli Home Interiors, a tribute to the sparkling exuberance of Las Vegas reinterpreted in a contemporary style. This limited edition stands out for its white vegan leather upholstery and hand-sewn red, blue and gold gemstone details.
The ‘making of’ footage follows the artisanal process: the decorative jewels, the stitching patterns, the sewing machine and the hands applying the details, right through to the finished armchair. The close-ups and the fast-paced editing showcase a work of precision.
The main video is in 16:9 landscape format (1920x1080), for websites and YouTube, and lasts 30 seconds. The delivery also includes one clip in 9:16 portrait format (1080x1920), designed for Reels and Stories.
As with all the videos we produce for the ONIRO Group’s brands, the pace is brisk: incisive editing, clean shots and no unnecessary pauses. In the ‘making of’ videos, we also focus on sound, with sound design featuring the ambient noises of the workplace and the sounds of tools and equipment. A ‘making of’ video brings the value of the work out of the workshop: it showcases the time, skill and expertise required to create a product and makes visible a value that isn’t apparent in the catalogue.
A team of videographers specialising in luxury and design brands
A design brand’s videos must showcase materials and details without losing momentum. That’s why our video department works with controlled lighting, precise camera movements and a strong rhythm, with the same team working on every project: a creative director who defines the style, and Marco and Edis handling filming, editing and post-production. In a ‘making-of’ video, the perspective is key: close-ups of gestures and materials, editing that gives the work its rhythm, and a format tailored to each channel. In our ‘making-of’ videos, we also pay close attention to sound, with sound design incorporating ambient noises and the sounds of tools and equipment.
Our equipment includes LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all of which we own. Our deliverables are designed for multiple channels, with horizontal and vertical videos telling the same story.
Discover our video production services
NewVisibility, a video production agency in the province of Como. We handled the filming, editing, post-production and sound design.
Because it highlights the value of a luxury product: the individually hand-stitched details, the time and skill involved – things you don’t see in the catalogue.
The main video is in 16:9 landscape format (1920x1080). A vertical clip in 9:16 format (1080x1920) is also available for Reels and Stories.
It depends on the product and the channels. As a rule, we start with a full-length story of about one minute for the website and create shorter videos for social media.
For filming, we use LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all of which we own.
The video department is a dedicated team: a creative director who sets the style, and Marco and Edis, who handle filming, editing and post-production. From the site visit to the handover of the files, the team remains the same.
This is the style we adopt for the ONIRO Group’s brands: dynamic editing and crisp shots keep viewers engaged on trade fair screens, the website and social media.