Video of Roberto Cavalli Home Interiors at the Salone del Mobile 2026
At the 2026 Salone del Mobile, Roberto Cavalli Home Interiors presented its stand with a truly captivating display. NewVisibility, a video production agency based in the province of Como, captured the atmosphere and details in a dedicated video.
The footage highlights the spaces, materials and design lines of the furnishings, with a fast-paced edit lasting approximately 1 minute. The main video is accompanied by vertical clips for social media, Reels and Stories.
The main video is in 16:9 landscape format (1920x1080) and lasts 1 minute. The final delivery also includes 3 clips in 9:16 portrait format (1080x1920), designed for Reels and Stories. The video is intended for the website, YouTube and social media; the vertical clips support the trade fair’s promotional campaign.
As with all the videos we produce for the ONIRO Group’s brands, the pace is brisk: incisive editing, clean shots and no unnecessary pauses. A video of the stand has a longer lifespan than the trade fair itself: it remains on the website and social media for months, allowing the collections to be shown to those who couldn’t attend and providing material for newsletters and sales presentations.
A team of videographers specialising in luxury and design brands
A design brand’s videos must showcase materials and details without losing momentum. That’s why our video department works with controlled lighting, precise camera movements and a decisive pace, with the same team handling every project: a creative director who defines the style, and Marco and Edis handling filming, editing and post-production. At trade fairs, time is tight and lighting is uncontrollable: we carry out a site visit before the event opens, map out a sequence of locations and film once the stand is ready, so that the video and vertical clips for social media are available whilst the event is still underway.
Our equipment includes LED projectors ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all of which we own. Deliverables are designed for multiple channels, featuring both horizontal and vertical videos telling the same story.
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NewVisibility, a video production agency based in the province of Como, working for a brand within the ONIRO group.
The atmosphere of the stand and the details of the spaces: materials, design and layout.
The main video is in 16:9 landscape format (1920x1080). Vertical clips in 9:16 format (1080x1920) are also available for Reels and Stories.
Following a site visit, a shot list and an agreement on the schedule: filming takes place at the ready-set stand, either before or during the exhibition, so that videos and vertical clips can be delivered whilst the event is underway.
For filming, we use LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all of which we own.
The video department is a dedicated team: a creative director who sets the style, and Marco and Edis, who handle filming, editing and post-production. From the site visit to the handover of the files, the team remains the same.
This is the style we adopt for the ONIRO Group’s brands: dynamic editing and crisp shots keep viewers engaged on trade fair screens, the website and social media.