How do we tell the work behind an icon: the Nevada, Wings and Ray of Gold making-of videos?

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From inspiration to creation: three making-of videos about hands, tools and materials

A making-of shows what usually stays hidden. For Roberto Cavalli Home Interiors, we at NewVisibility, a video agency in Cantù, in the province of Como, told the story of three creations, with sound design that uses the real sounds of the work.

The Nevada armchair

Curving lines like desert dunes and the quilting.

The Wings armchair

A contemporary tribute to Las Vegas, in a limited edition with white vegan leather and hand-sewn gems.

Ray of Gold chairs and table

The third story is dedicated to the Ray of Gold chairs and table.

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Making-of

From inspiration to creation

In all three videos the sound design uses the real sounds of the work and the tools, because sound makes craftsmanship tangible. Each main video is designed for the website and social media, with a vertical clip for mobile formats.

If you want to show how your products are made, a making-of video in Como, in Lombardy or anywhere in Italy can show what words alone cannot.

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At a glance

The making-of videos at a glance

Three creations, three stories of craftsmanship.

Nevada
2025, armchair with curving lines
Wings
2025, limited edition
Ray of Gold
2024, chairs and table
Made by
NewVisibility, Cantù (Como)
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Want to show how your product is made?

We show how your products are made, from our base in Cantù.

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