Roberto Cavalli Home Interiors - Marketing strategy

Roberto Cavalli Home Interiors Marketing strategy

Marketing strategy Marketing

SEO

For Roberto Cavalli Home Interiors, a brand of Oniro Group, we handle SEO with the aim of making the website more visible in searches related to Made in Italy luxury furniture. We work on page structure, content and keywords, so that collections and products are easy to find for anyone looking for interiors with a bold character.

Team
SEO specialists, copywriters
Channels
Website and search engines
Activities
Keyword research, on-page optimisation, content

Creative strategy

We define the creative strategy of Roberto Cavalli Home Interiors starting from the DNA of the fashion house: elegance, sensuality and a rock spirit shape every piece of content. We build ideas, formats and guidelines that tell the brand's wild, distinctive allure in a consistent and recognisable way, from social channels to paid campaigns.


Pinterest campaigns

We manage the Pinterest campaigns of Roberto Cavalli Home Interiors, the platform where people looking for interior inspiration discover new brands. With visually striking promoted pins, we put rooms and details in front of an audience interested in luxury design, increasing brand awareness and qualified traffic to the website.


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