How did the idea for the Ray of Gold making-of for Roberto Cavalli Home Interiors come about?

A ray of sunlight on a gold lighter: the inspiration behind Ray of Gold

It all starts with an image: Roberto Cavalli seeing a ray of sunlight refracted on a gold lighter. This gave rise to Ray of Gold, the collection of chairs and table, and to the making-of video that we at NewVisibility, a video agency in Cantù, in the province of Como, produced in 2024.

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Making-of 2024

A ray of sunlight on a gold lighter

What you hear in the video is the making of the furniture itself, from the gesture to the finished form: the sound design makes the craftsmanship tangible.

If there is a story behind your product, we turn it into a video for your brand in Como, in Lombardy or elsewhere: at NewVisibility we always start from the idea.

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