Roberto Cavalli Home Interiors Video production for the 2023 Salone del Mobile
Video production for the 2023 Salone del Mobile Photo/Video
Video of the Roberto Cavalli Home Interiors stand at the Salone del Mobile 2023
At the 61st edition of the Salone del Mobile in Milan, Roberto Cavalli Home Interiors presented its new collection with a spectacular display. NewVisibility captured the atmosphere in a video that conveys its sophisticated charm.
The colour palette combines black and white with subtle touches of cognac, the common thread linking the different spaces: living rooms, dining rooms, bedrooms and a spacious outdoor area. The footage focuses on animal print motifs, sculptural handles, lamps and fabrics, with a dynamic editing style.
The main video is in 16:9 landscape format (1920x1080) and runs for 1 minute and 43 seconds. The final delivery also includes three clips in 9:16 vertical format (1080x1920), designed for reels and stories. The video is intended for the website, YouTube and social media; the vertical clips showcase individual rooms.
As with all the videos we produce for the ONIRO Group’s brands, the pace is brisk: sharp editing, clean shots and no unnecessary pauses. A video of the stand outlives the trade fair itself: it remains on the website and social media for months, allowing us to showcase the collections to those who couldn’t attend and providing material for newsletters and sales presentations.
The video department: a brisk pace, filming and post-production
For the brands within the ONIRO Group, our video department works in a distinctive style: a brisk pace, clean shots and editing that keeps the viewer engaged. A dedicated team oversees the project from concept to delivery, with a creative director setting the narrative and Marco and Edis handling filming, editing and post-production. At trade fairs, we’re working to tight deadlines and with uncontrollable lighting conditions: we carry out a site visit before the event opens, map out a sequence of locations and start filming once the stand is ready, so that the video and vertical clips for social media are available whilst the event is still underway.
For filming, we use our own 300–1,200-watt LED lights, sliders, dollies and Ronin gimbals. Each video is tailored to the platforms it will be published on: website, YouTube and social media, in both horizontal and vertical formats. If you’d like a video for your brand, start with our video service.
Discover our video production services
NewVisibility, a video production agency based in the province of Como, working for a brand within the ONIRO group.
The various areas of the exhibition: living areas, dining rooms, bedrooms and an outdoor area.
The main video is in 16:9 landscape format (1920x1080). Vertical clips in 9:16 format (1080x1920) are also available for Reels and Stories.
Following a site visit, a shot list and an agreement on the schedule: filming takes place at the ready-set stand, either before or during the exhibition, so that videos and vertical clips can be delivered whilst the event is underway.
For filming, we use LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all of which we own.
The video department is a dedicated team: a creative director who sets the style, and Marco and Edis, who handle filming, editing and post-production. From the site visit to the handover of the files, the team remains the same.
This is the style we adopt for the ONIRO Group’s brands: dynamic editing and crisp shots keep viewers engaged on trade fair screens, the website and social media.