Before abandoning a social platform that is not performing, you check objective, audience, creative and measurement. Sometimes the problem is the message, sometimes the audience, sometimes the choice of channel itself. From Cantù we help companies in Como, Brianza and Milan read the data calmly.
A simple checklist to understand where the campaign got stuck.
If the data confirms it, we move the budget to other platforms or reshape the audience. No promises of guaranteed results: good work is based on testing and optimisation along the way. See also how Google campaigns can complement social media.
Facebook is better suited to wide reach and local enquiries, Instagram to visual brand storytelling. For a company in Como or Brianza it often makes sense to start with both, using the same ads manager, and let testing and measurement show where to push the budget.
LinkedIn is worth it when you sell to businesses or professionals and want to reach decision-makers by role and sector, for example with a B2B company between Como, Lecco and Milan. For mass-market products other platforms are often a better fit: the choice should be assessed together with the other channels.
A TikTok campaign makes sense when you have fresh video content and an audience that uses the platform, often a younger one. For a company in Como or Milan it is not a channel to switch on by default: it is assessed against objective, audience and the video material available.
To reach an audience by interests and behaviour you translate the profile of the ideal customer into the categories offered by the platforms: topics followed, online habits, pages they interact with. From Cantù, in the province of Como, we do this for companies in Como, Brianza and Milan, with testing and ongoing optimisation.
LinkedIn Ads is the advertising platform of the professional social network: it shows ads to people chosen by role, sector and company. It is typical of B2B campaigns. From Cantù, in the province of Como, we assess with companies in Brianza and Milan whether it is the right channel, defining objectives, budget and reporting.
