When is it worth advertising on LinkedIn?

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LinkedIn

When is it worth advertising on LinkedIn?

Advertising on LinkedIn is worth it when you sell to companies or professionals and want to reach decision-makers by role and sector. It is a channel designed for B2B: for a mass-market product other platforms are often a better fit.

Signals

When LinkedIn makes sense

Some typical situations for a company between Como, Brianza and Milan.

B2B sales
Your customer is a business or a professional, not a consumer.
Decision-makers
You want to reach specific roles and sectors, such as purchasing managers or management teams.
Long cycles
The purchase takes time and several contacts before the decision.
Recruitment
You are looking for specific professional profiles for your company.
LinkedIn is not for everyone, and should be assessed together with the other channels.

From Cantù we help companies in Como, Lecco, Milan and Canton Ticino compare platforms before spending. Ad rules change over time, so testing and measurement guide every choice. For the overall picture read Social media campaigns.

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Let's talk about it

We will work out whether LinkedIn is right for your business.

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