What is the call to action of an ad
The call to action is the ad's invitation to act: the button and the phrase that tell viewers what to do next. It should be chosen in line with the campaign objective and the page the user will land on. For companies in Como and Brianza, a clear and honest invitation is worth more than an exaggerated promise.
The right invitation, in the right place
The ad's button must lead to a page that keeps the promise: same theme, same tone, same invitation. That is why we design the ad and its destination together, whether it is a page of the website or a dedicated landing page.
From Cantù we work with companies in Como, Milan and Canton Ticino, adapting the request to the type of customer to reach.
Which invitation works for your company?
Write to us and we will assess the objective and the destination page together.
Carousel ads show several scrollable images or videos within the same ad, each with its own headline and link. They are useful for presenting several products or the steps of a service: we design them in Cantù for companies in Como, Brianza and Milan.
To prepare fashion and design ads in Brianza you need polished images and videos that convey style and materials, adapted to the formats of Instagram, Pinterest and the other platforms. We start from the brand identity, with in-house production in Cantù, near Como.
Entrusting ads and video to the same team in Cantù ensures consistency between message, images and campaign, with a single point of contact. For companies in Como, Brianza and Milan it means fewer hand-offs between suppliers, in-house production and a direct link with the website.
The Promote button boosts a post in a few clicks, but it offers few choices on objectives, audiences and placements and no measurement strategy. For a company in Como or Cantù that wants measurable results, you need a campaign set up with targeting, testing and a clear report.
A/B testing in ads compares two versions of the same ad that differ in a single element, such as image, text or call to action, to understand which works better. We use it in Cantù, near Como, for the campaigns of companies in Brianza and Milan.