What is remarketing and how do you generate enquiries with social media?

Remarketing on social media shows targeted ads to people who have already visited your website or interacted with your content. We create distinct audiences, prepare different messages for each moment and optimise every day. We set it up from Cantù for companies in Como, Brianza and Milan.

You create a remarketing audience from website visitors and show ads designed for the next step, excluding those who have already got in touch. For companies in Como and Brianza it is the way to make the most of existing traffic: from Cantù we set up audiences, messages and tracking.

Lead generation campaigns are paid ads designed to collect the contact details of interested people, through social forms or landing pages. For companies between Como and Milan they turn visibility into enquiries to follow up. We set them up from Cantù, with a clear report on people reached and conversions.

To connect social forms to the CRM you set up integrations that transfer each enquiry into the management system, with mapped fields, campaign source and consents. From Cantù, in the province of Como, we take care of the connection for companies in Brianza and Milan, with no manual steps.

You link each ad to a dedicated landing page, with a consistent message and a single action, such as requesting contact. Avoid sending people to the home page. In Cantù we design page, photos, video and campaign together, for companies in Como, Brianza and Lugano.

Remarketing with video reaches people who have watched your videos again, with an ad closer to a contact request. We produce the videos in-house in Cantù and use them in campaigns for companies in Como, Milan and Lugano, checking the results every day.

The duration of a remarketing audience depends on the customers' decision cycle, the type of action taken and campaign testing. For companies in Como and Brianza we set it with you from Cantù and adapt it along the way, excluding those who are already customers.

To generate B2B enquiries in Brianza you reach decision-makers by role and sector with content that demonstrates expertise, then use remarketing towards those who showed interest. From Cantù we support companies in Brianza, Como and Lecco, linking social media, website and management system.

To reactivate old customers you use existing contacts to create a custom audience and show a dedicated message, excluding those who should not be contacted. From Cantù we set up the campaign for companies in Como and Milan; consent and privacy should be checked with your adviser.

The lead generation campaigns in Como can be managed by NewVisibility, an agency in Cantù with an in-house team for strategy, ads, website, photo and video, CSSDA awards and CRM integrations. We work with companies between Como, Milan and Lugano, without promising guaranteed results.

To exclude existing customers you create an audience of people who have already bought or contacted the company and exclude it from campaigns aimed at new customers. The budget is concentrated on people who do not know you yet. From Cantù we do this for companies in Como, Brianza and Milan.

The Conversions API sends Meta the actions taken on the website directly from the server and works alongside the pixel, making tracking more complete. It needs careful assessment of consent and privacy. In Cantù, in the province of Como, we handle it together with website development for companies in Como and Brianza.

To generate B2B enquiries with LinkedIn forms you create a lead generation campaign: users leave their details without leaving the platform and the contacts are linked to the CRM. NewVisibility, in Cantù (Como), follows the process for companies in Brianza, Milan and Lugano.

The objectives of a social campaign are chosen by starting from the result the business needs: awareness, website traffic, enquiries or sales. Audience, ads and measurement depend on this decision. In Cantù, in the province of Como, we help companies in Como and Brianza turn a vague idea into a measurable objective.

To integrate social campaigns and organic management you use profile content as the basis for ads and use ads to give visibility to the best content, with a single plan. In Cantù we follow both activities for companies in Como, Brianza and Milan.