How do you build and manage a contact list?

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A contact list is built through voluntary sign-ups and managed with database segmentation, automatic updates and periodic cleaning.

In Cantù, in the province of Como, we look after contact lists for companies in Como, Brianza and Milan: we collect sign-ups from your website, import existing databases and split contacts by language, interests and customer type. That way every newsletter reaches the right person with the right message.

How we work

From collection to segmentation

The list is the most important asset of your newsletter: we manage it at every stage.

Collection
Sign-up forms on your website and orderly import of existing databases
Profiling
Language, interests and customer type
Synchronisation
Lists updated automatically between website and management system
Sign-ups and unsubscribes
Handled automatically, with no manual work
Cleaning
Checks for invalid addresses and inactive contacts
Segmentation

A well-organised list makes every send more effective

Segmenting means no longer writing to everyone in the same way. We split the database by language, interests and customer type, including for businesses working between Italy and Canton Ticino. For consent and privacy matters we refer you to the dedicated page and to your consultant or DPO: you can read more in Privacy of forms and newsletters. If you would like to talk it over with us, get in touch.

Talk to us
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Portfolio

Some of our work

Want to put your contact list in order?

Tell us about your situation: we will reply from our office in Cantù.

Services of interest

To grow a newsletter subscriber list you need a concrete reason to subscribe and a simple, visible form on your website. From Cantù we help companies in Como and Milan collect voluntary sign-ups from social media, events and sales contacts too, focusing on people genuinely interested in the content.

Segmenting a database means splitting contacts into homogeneous groups, by language, interests or customer type, to send each one relevant content. For companies in Como, Brianza and Milan we set up segments in the sending platform, so every newsletter reaches the right person with the right message.

To segment by language, interests or customer type you attach a profile detail to each contact, collected in the form or inferred from clicks, and use it as a filter before sending. From Cantù we set this up for companies in Como, Brianza and Lugano that write to different customers.

To import an existing database you start from a clean file, without duplicates and with clear fields, and map each column to the right platform field. Our team in Cantù, near Como, prepares the data for companies in Brianza and Milan; consent and data origin should be assessed with your consultant or DPO.

To keep the list up to date between website and management system you connect the two systems, so sign-ups, changes and deletions are reflected everywhere automatically, with no manual copying of data. NewVisibility designs these connections in Cantù, in the province of Como, for companies in Brianza and Milan.

Subscriptions and unsubscriptions are managed automatically by connecting the website form to the platform: whoever signs up joins the right list, whoever leaves stops receiving sends. From Cantù we configure these flows for companies in Como and Milan; for consent matters, speak with your consultant or DPO.

A list of Italian and Swiss customers is managed with a single database split into segments by country and language, so each contact receives the communication for their market. From Cantù we work with companies writing to customers between Como, Milan and Lugano, with separate reports for each area.

To profile a B2B contact you collect company, sector, role, interests and email behaviour, and link this data to your CRM. From Cantù, in the province of Como, we help companies in Brianza and Milan turn a simple list of addresses into a database that is useful for sales.

To reactivate inactive contacts you identify subscribers who have not opened for a while, send a dedicated message and remove those who do not respond. From Cantù, near Como, we set up the reactivation plan on the real campaign reports of companies in Brianza and Milan.

It makes sense to entrust your contact database to a Cantù agency like NewVisibility because website, management system, design, sending and reports are handled by the same team, with our own managed servers and CSSDA award-winning websites. One point of contact in the province of Como for companies between Milan, Brianza and Lugano.

To start a newsletter project you begin with goals and audience, then prepare the contact list, design the layout and set a sending calendar. We follow every stage from our Cantù studio, for companies in Como, Brianza and Milan, with either full delegation or self-managed use.

To clean an email list you check addresses, exclude those that bounce, manage unsubscribes and review inactive contacts. With synchronisation between website and management system, NewVisibility keeps lists up to date for companies in Como, Brianza and Milan.

To personalise newsletter copy you start from database segmentation, by language, interests or customer type, and adapt subject line, examples and call to action to each group. We do this from Cantù for companies in Como, Brianza and Ticino, connecting newsletter, website and management system.

To sync the newsletter with your management system you connect the sending platform to your ERP or CRM, so records, language and subscriptions update automatically. NewVisibility, in Cantù in the province of Como, develops these integrations for companies in Como, Brianza and Milan.

To understand which contacts are most interested you look at regular reads, repeated clicks, website visits and enquiries after the newsletter. From Cantù, in the province of Como, we help companies in Brianza and Milan tell warm contacts apart and pass them to the sales team.

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