How do you manage a list of Italian and Swiss customers?

A list of Italian and Swiss customers is managed with a single database split into segments by country and language, so each contact receives the communication suited to their market.

In Cantù, a few kilometres from the border with Canton Ticino, we work with companies writing to customers in Como, Milan, Lugano and the rest of Switzerland. A profile field for country and one for language make it possible to send the same content in Italian, German or French, with different offers and references for each market.

For the rules on data processing in the two countries, please refer to your consultant or DPO.

Two markets, one list

How we set up the database

A single platform, separate segments and distinct reports: for each market you know who has read and what they clicked. If you work between Lombardy and Italian-speaking Switzerland, find out how we work with companies in Lugano and Ticino. For consent and newsletters, read Privacy of forms and newsletters.

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Portfolio

Projects for companies between Italy and Switzerland

Go to the web portfolio

Joia Paris

Joia Paris Marketing strategy

Marketing

C.G. Capelletti

C.G. Capelletti Marketing strategy

Marketing

Abbattista

Abbattista Marketing strategy

Marketing

Do you have customers in Italy and Switzerland?

Let's talk: we will reply from our Cantù office.

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To profile a B2B contact you collect company, sector, role, interests and email behaviour, and link this data to your CRM. From Cantù, in the province of Como, we help companies in Brianza and Milan turn a simple list of addresses into a database that is useful for sales.

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To reactivate inactive contacts you identify subscribers who have not opened for a while, send a dedicated message and remove those who do not respond. From Cantù, near Como, we set up the reactivation plan on the real campaign reports of companies in Brianza and Milan.

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It makes sense to entrust your contact database to a Cantù agency like NewVisibility because website, management system, design, sending and reports are handled by the same team, with our own managed servers and CSSDA award-winning websites. One point of contact in the province of Como for companies between Milan, Brianza and Lugano.

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To personalise newsletter copy you start from database segmentation, by language, interests or customer type, and adapt subject line, examples and call to action to each group. We do this from Cantù for companies in Como, Brianza and Ticino, connecting newsletter, website and management system.

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To sync the newsletter with your management system you connect the sending platform to your ERP or CRM, so records, language and subscriptions update automatically. NewVisibility, in Cantù in the province of Como, develops these integrations for companies in Como, Brianza and Milan.

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