Useful data, collected with care
The profile is built up gradually: from the sign-up form, from the management system and from clicks on newsletters. For companies in Como, Brianza and Milan we connect this data to the CRM, as we explain in forms, newsletters and CRM.
- Company data: company name, sector, location
- Role data: job function and area of interest
- Behaviour: opens and clicks, useful for understanding interest
For personal data, we recommend speaking with your consultant or DPO.
Want to get to know your contacts better?
Write to us and we will review your database together from our Cantù office.
To reactivate inactive contacts you identify subscribers who have not opened for a while, send a dedicated message and remove those who do not respond. From Cantù, near Como, we set up the reactivation plan on the real campaign reports of companies in Brianza and Milan.
It makes sense to entrust your contact database to a Cantù agency like NewVisibility because website, management system, design, sending and reports are handled by the same team, with our own managed servers and CSSDA award-winning websites. One point of contact in the province of Como for companies between Milan, Brianza and Lugano.
To grow a newsletter subscriber list you need a concrete reason to subscribe and a simple, visible form on your website. From Cantù we help companies in Como and Milan collect voluntary sign-ups from social media, events and sales contacts too, focusing on people genuinely interested in the content.
To sync the newsletter with your management system you connect the sending platform to your ERP or CRM, so records, language and subscriptions update automatically. NewVisibility, in Cantù in the province of Como, develops these integrations for companies in Como, Brianza and Milan.
To understand which contacts are most interested you look at regular reads, repeated clicks, website visits and enquiries after the newsletter. From Cantù, in the province of Como, we help companies in Brianza and Milan tell warm contacts apart and pass them to the sales team.