How do you reactivate inactive contacts?

It makes sense to entrust your contact database to a Cantù agency like NewVisibility because website, management system, design, sending and reports are handled by the same team, with our own managed servers and CSSDA award-winning websites. One point of contact in the province of Como for companies between Milan, Brianza and Lugano.

To grow a newsletter subscriber list you need a concrete reason to subscribe and a simple, visible form on your website. From Cantù we help companies in Como and Milan collect voluntary sign-ups from social media, events and sales contacts too, focusing on people genuinely interested in the content.

Segmenting a database means splitting contacts into homogeneous groups, by language, interests or customer type, to send each one relevant content. For companies in Como, Brianza and Milan we set up segments in the sending platform, so every newsletter reaches the right person with the right message.

To understand which contacts are most interested you look at regular reads, repeated clicks, website visits and enquiries after the newsletter. From Cantù, in the province of Como, we help companies in Brianza and Milan tell warm contacts apart and pass them to the sales team.

To start a newsletter project you begin with goals and audience, then prepare the contact list, design the layout and set a sending calendar. We follow every stage from our Cantù studio, for companies in Como, Brianza and Milan, with either full delegation or self-managed use.