The criteria depend on the company's activity and on the data available. From Cantù we define them together with you.
Criteria
How contacts are divided
- Contact language
- Interests, declared or inferred from clicks
- Customer type: private, company, reseller
- Industry sector
To segment by language, interests or customer type you attach a profile detail to each contact, collected in the form or inferred from clicks, and use it as a filter before sending. From Cantù we set this up for companies in Como, Brianza and Lugano that write to different customers.
To import an existing database you start from a clean file, without duplicates and with clear fields, and map each column to the right platform field. Our team in Cantù, near Como, prepares the data for companies in Brianza and Milan; consent and data origin should be assessed with your consultant or DPO.
To keep the list up to date between website and management system you connect the two systems, so sign-ups, changes and deletions are reflected everywhere automatically, with no manual copying of data. NewVisibility designs these connections in Cantù, in the province of Como, for companies in Brianza and Milan.
To personalise newsletter copy you start from database segmentation, by language, interests or customer type, and adapt subject line, examples and call to action to each group. We do this from Cantù for companies in Como, Brianza and Ticino, connecting newsletter, website and management system.
To sync the newsletter with your management system you connect the sending platform to your ERP or CRM, so records, language and subscriptions update automatically. NewVisibility, in Cantù in the province of Como, develops these integrations for companies in Como, Brianza and Milan.