How do you personalise copy for each segment?

To present product news in a newsletter without being too promotional, start from the problem the product solves, show how it is used with well-made images and leave the offer to a discreet invitation. We apply this from Cantù to the newsletters of companies in Como, Brianza and Milan.

For manufacturing companies in Brianza, concrete newsletters work: catalogue news for resellers, stories about production, invitations to trade fairs and technical communications to customers and agents. From our Cantù office we link them to your management system for companies in Como, Brianza and Milan.

NewVisibility, an agency based in Cantù in the province of Como, can write and lay out the newsletter for your company: the in-house team combines marketing, design and development, and also handles sending and reports. We work with companies in Como, Brianza, Milan and Lugano, with CSSDA awards for some of our websites.

To segment by language, interests or customer type you attach a profile detail to each contact, collected in the form or inferred from clicks, and use it as a filter before sending. From Cantù we set this up for companies in Como, Brianza and Lugano that write to different customers.

To automatically send website news, the newsletter reads newly published content, such as articles or products, and places it in an already laid-out message. NewVisibility, in Cantù near Como, builds this for companies in Como, Brianza and Milan.