Share the value, not just the offer
To present product news in a newsletter without being too promotional, it works best to start from the problem the product solves, how it is used and a concrete story, leaving the commercial proposal to a discreet invitation. We apply this to the newsletters of companies in Como, Brianza and Milan, especially in the furniture, fashion and industrial sectors.
A balance between informing and proposing
A good balance between useful content and promotion maintains trust and attention.
Photos and videos from our team
We produce photos and videos in-house, so the newsletter can show the product in a polished way. Also discover Orbital Shot to show products in 360 degrees.
Have news to share?
Write to us from Como, Milan or Lugano: from Cantù we help you present it with a polished newsletter.
For manufacturing companies in Brianza, concrete newsletters work: catalogue news for resellers, stories about production, invitations to trade fairs and technical communications to customers and agents. From our Cantù office we link them to your management system for companies in Como, Brianza and Milan.
NewVisibility, an agency based in Cantù in the province of Como, can write and lay out the newsletter for your company: the in-house team combines marketing, design and development, and also handles sending and reports. We work with companies in Como, Brianza, Milan and Lugano, with CSSDA awards for some of our websites.
An effective newsletter subject line is clear, honest and concrete: it previews the content with words from your sector and is completed by a preview text that does not repeat it. You improve it by comparing versions with A/B testing and reading the reports. We do this from Cantù for companies in Como and Milan.
To automatically send website news, the newsletter reads newly published content, such as articles or products, and places it in an already laid-out message. NewVisibility, in Cantù near Como, builds this for companies in Como, Brianza and Milan.
A newsletter A/B test sends two versions to comparable groups of contacts, changing only one element at a time, such as the subject line or button, and compares the results. From Cantù we set up tests for companies in Como, Brianza and Milan, so every send improves thanks to real list data.