The newsletter A/B test is done by changing only one element at a time, for example the subject line, the button or the main image, and comparing the results. For companies in Como, Brianza and Milan that manage large lists, it is the most concrete way to improve send after send, using the real data of their contacts instead of opinions.
Companies that entrust their newsletter to a Cantù agency receive reports on opens, clicks, list status and contact behaviour, commented on by the team with guidance for the next send. NewVisibility works from Cantù, in the province of Como, for companies in Brianza, Milan and Lugano.
The most meaningful clicks are those on product pages, contact buttons and links repeated across several newsletters, because they show real interest. From Cantù we help companies in Como, Brianza and Milan read these signals and identify the contacts to follow up commercially.
To link newsletters and conversions you use tracked links and goals set up on the website, so you can see which sends bring visits and actions such as forms or purchases. NewVisibility, in Cantù in the province of Como, develops website and newsletter together for companies in Brianza and Milan.
An effective newsletter subject line is clear, honest and concrete: it previews the content with words from your sector and is completed by a preview text that does not repeat it. You improve it by comparing versions with A/B testing and reading the reports. We do this from Cantù for companies in Como and Milan.
To send emails based on behaviour you observe contacts' clicks and interests and match each one with a relevant message. NewVisibility, in Cantù in the province of Como, sets up these rules for companies in Como, Brianza and Milan, avoiding sending everyone the same content.
