How do you link newsletters and website conversions?

To understand which contacts are most interested you look at regular reads, repeated clicks, website visits and enquiries after the newsletter. From Cantù, in the province of Como, we help companies in Brianza and Milan tell warm contacts apart and pass them to the sales team.

Send data is analysed with a first reading after every send and a broader comparison at regular intervals, to see the trend over time. The Cantù team agrees the pace with companies in Como and Brianza based on how often they send their newsletters.

To analyse results by market you split contacts by country and language and read separate reports for Italy and Canton Ticino. From Cantù, near Como and the border, we support companies writing to customers between Milan and Lugano; for consent and privacy, speak with your consultant or DPO.

Buttons and calls to action go after the main message, clearly visible and with text that says what happens on click. A single primary action works better. In Cantù, in the province of Como, we design the journey for companies between Brianza and Milan.

To reactivate inactive contacts you identify subscribers who have not opened for a while, send a dedicated message and remove those who do not respond. From Cantù, near Como, we set up the reactivation plan on the real campaign reports of companies in Brianza and Milan.