To analyse results by market you split contacts into segments by country and language and read separate reports for Italy and for Canton Ticino. That way you see whether subject lines, send times and content work the same way in Milan and in Lugano. From Cantù, near Como and the border, we support companies that communicate with customers on both sides.
The same indicators can give different guidance from one market to another.
Italy and Switzerland have different data protection rules: we do not offer legal advice, but you can read more in general on the page Privacy of forms and newsletters and in the GDPR Privacy service.
Tell us about your markets: from Cantù we set up separate reports for Italy and Ticino.
To turn data into improvements you pick one priority from the report, change a single element and check the result in the next send. The Cantù team, in the province of Como, applies this cycle with companies in Brianza and Milan.
The open rate shows how many people open the newsletter, the click rate how many click a link inside it. Together they show whether subject line and content work. From Cantù, in the province of Como, we help companies in Brianza and Milan read these indicators without promising guaranteed results.
A newsletter report is read starting from the goal of the send: you look at delivery, opens, clicks and unsubscribes and compare them with previous sends. Our Cantù team prepares clear reports for companies in Como, Brianza and Milan, understandable even to those who do not do marketing for a living.
To send emails based on behaviour you observe contacts' clicks and interests and match each one with a relevant message. NewVisibility, in Cantù in the province of Como, sets up these rules for companies in Como, Brianza and Milan, avoiding sending everyone the same content.
The return on a newsletter is estimated by linking goals chosen in advance to real data on opens, clicks and actions on the website, with no guaranteed results. From our Cantù studio, near Como, we help companies in Brianza, Milan and Lugano define what to measure.
