In which order to look at the data
A simple method for not getting lost among the platform's entries.
A newsletter A/B test sends two versions to comparable groups of contacts, changing only one element at a time, such as the subject line or button, and compares the results. From Cantù we set up tests for companies in Como, Brianza and Milan, so every send improves thanks to real list data.
Companies that entrust their newsletter to a Cantù agency receive reports on opens, clicks, list status and contact behaviour, commented on by the team with guidance for the next send. NewVisibility works from Cantù, in the province of Como, for companies in Brianza, Milan and Lugano.
The most meaningful clicks are those on product pages, contact buttons and links repeated across several newsletters, because they show real interest. From Cantù we help companies in Como, Brianza and Milan read these signals and identify the contacts to follow up commercially.
To reactivate inactive contacts you identify subscribers who have not opened for a while, send a dedicated message and remove those who do not respond. From Cantù, near Como, we set up the reactivation plan on the real campaign reports of companies in Brianza and Milan.
An effective newsletter subject line is clear, honest and concrete: it previews the content with words from your sector and is completed by a preview text that does not repeat it. You improve it by comparing versions with A/B testing and reading the reports. We do this from Cantù for companies in Como and Milan.