A meaningful click shows a specific interest: someone who clicks on a product page or a contact request is closer to buying than someone who only opens. For companies in Como, Brianza and Milan our Cantù team reads these signals to understand which contacts to follow up commercially.
Not all clicks have the same value: here is how to read them.
Tell us about your newsletter: from Cantù we help you interpret your contacts' clicks.
To link newsletters and conversions you use tracked links and goals set up on the website, so you can see which sends bring visits and actions such as forms or purchases. NewVisibility, in Cantù in the province of Como, develops website and newsletter together for companies in Brianza and Milan.
To understand which contacts are most interested you look at regular reads, repeated clicks, website visits and enquiries after the newsletter. From Cantù, in the province of Como, we help companies in Brianza and Milan tell warm contacts apart and pass them to the sales team.
Send data is analysed with a first reading after every send and a broader comparison at regular intervals, to see the trend over time. The Cantù team agrees the pace with companies in Como and Brianza based on how often they send their newsletters.
The return on a newsletter is estimated by linking goals chosen in advance to real data on opens, clicks and actions on the website, with no guaranteed results. From our Cantù studio, near Como, we help companies in Brianza, Milan and Lugano define what to measure.
Buttons and calls to action go after the main message, clearly visible and with text that says what happens on click. A single primary action works better. In Cantù, in the province of Como, we design the journey for companies between Brianza and Milan.
