Buttons and calls to action should be placed after the main message, clearly visible, with text that says what happens on click. A single primary action, repeated consistently, works better than many competing links. In Cantù, in the province of Como, we design the reading journey of newsletters for companies in Como, Brianza and Milan starting from exactly this point.
A few principles, to apply send after send.
The button works if it leads to a page consistent with the promise of the message: a product page, a form, an article. That is why we look after newsletter and website together, so whoever clicks from Milan or Ticino immediately finds what they are looking for.
If you want to measure which buttons work best, click reports help you decide.
The newsletter service
Write to us from Como, Brianza or Milan: we reply from our Cantù office.
A newsletter for a collection or an event in Milan has a strong opening image, date, venue and how to attend clearly shown, and a clear call to action. From Cantù, near Como, we work with fashion and design companies between Brianza and Milan.
NewVisibility, an agency in Cantù in the province of Como, creates custom newsletters with bespoke design, responsive code, careful sending and reports. An in-house team combines development, photo, video and marketing for companies in Como, Brianza, Milan and Canton Ticino.
A responsive newsletter is an email that adapts layout, text and images to the screen width, on smartphone, tablet or computer. In Cantù, near Como, we build it with code made for email, so customers in Como, Brianza and Milan read everything without zooming or scrolling sideways.
The automatic welcome email goes out right after sign-up, thanks the new contact and explains what they will receive. NewVisibility, an agency in Cantù in the province of Como, prepares it with responsive design and copy consistent with your brand for companies in Como, Brianza, Milan and Lugano.
A newsletter A/B test sends two versions to comparable groups of contacts, changing only one element at a time, such as the subject line or button, and compares the results. From Cantù we set up tests for companies in Como, Brianza and Milan, so every send improves thanks to real list data.
