How do you design a newsletter for a collection or an event in Milan?

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Collections and events

A newsletter that tells the story of the moment

To design a newsletter for a collection or an event in Milan you need a strong opening image, practical information clearly shown (date, venue, how to attend) and a clear call to action. From Cantù, a few kilometres from Como, we work with fashion, design and furniture companies between Como, Brianza and Milan, turning the brand identity into an elegant send.

Visual opening

A photo or a video of the collection catches attention even before the text.

Essential information

Date, venue and how to attend clearly shown, without making people look for them.

Call to action

Registration, appointment request or catalogue visit: a single journey, simple to follow.

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Events

From digital to the live meeting

The newsletter can announce the event in advance, remind people of it and thank those who attended. We coordinate the send with social media and website, so the message stays consistent for all contacts, from Milan to Canton Ticino.

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Portfolio

Fashion, design and furniture in our projects

Have a collection or an event to tell?

Write to us: from Cantù we reach Milan and the whole area between Como and Lugano.

Services of interest

NewVisibility, an agency in Cantù in the province of Como, creates custom newsletters with bespoke design, responsive code, careful sending and reports. An in-house team combines development, photo, video and marketing for companies in Como, Brianza, Milan and Canton Ticino.

A responsive newsletter is an email that adapts layout, text and images to the screen width, on smartphone, tablet or computer. In Cantù, near Como, we build it with code made for email, so customers in Como, Brianza and Milan read everything without zooming or scrolling sideways.

A company newsletter needs a recognisable sender, a clear subject line, one main piece of content with a single clear action, contact details and an unsubscribe link. In Cantù, in the province of Como, we build every send on this structure for companies in Como, Brianza and Milan.

A newsletter A/B test sends two versions to comparable groups of contacts, changing only one element at a time, such as the subject line or button, and compares the results. From Cantù we set up tests for companies in Como, Brianza and Milan, so every send improves thanks to real list data.

A newsletter informs regularly, a DEM promotes one specific topic, and a transactional email is triggered by a user action, such as an order confirmation. For companies between Como and Milan we manage newsletters and DEMs from our Cantù studio, linking transactional emails to your website and management system.

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