When you need each one
- Newsletter: to update customers and contacts regularly.
- DEM: for a promotion, an event or a launch.
- Transactional: for service messages generated by the website or the management system.
For companies between Como and Milan we manage the first two from our Cantù studio; transactional emails depend on the integration with your website and management system.
The goals of a company newsletter are to build customer loyalty, share news and events, bring traffic to the website and generate contacts. For businesses in Como, Brianza and Milan it works best to pick one main goal, from which content, frequency and reports follow.
Yes, a newsletter still works for B2B: it is a direct, segmentable and measurable channel for staying present through long buying cycles. Companies in Como, Brianza and Milan use it for customers, resellers and agents, with the support of the NewVisibility team in Cantù.
A company can send informative newsletters, product news, newsletters about events and trade fairs, or targeted messages for resellers and agents. For businesses in Como and Brianza these often alternate through the year, with design and segments planned together with the agency in Cantù.
Segmenting a database means splitting contacts into homogeneous groups, by language, interests or customer type, to send each one relevant content. For companies in Como, Brianza and Milan we set up segments in the sending platform, so every newsletter reaches the right person with the right message.
The open rate shows how many people open the newsletter, the click rate how many click a link inside it. Together they show whether subject line and content work. From Cantù, in the province of Como, we help companies in Brianza and Milan read these indicators without promising guaranteed results.