The open rate measures the effectiveness of subject line and sender: how many of the recipients reached opened the message. The click rate instead measures interest in the content: how many clicked a link or a button. Together they tell you whether the newsletter gets noticed and, once read, really prompts action.
Opens should be read with caution, because some email programs alter how they are recorded: that is why we always look at clicks too. For companies in Como and Brianza the Cantù team sets up reports so that sends can be compared over time, without promising guaranteed results.
How to look after deliverability
Write to us from the Como, Milan or Lugano area: we will explain what your reports really say.
A newsletter report is read starting from the goal of the send: you look at delivery, opens, clicks and unsubscribes and compare them with previous sends. Our Cantù team prepares clear reports for companies in Como, Brianza and Milan, understandable even to those who do not do marketing for a living.
A newsletter A/B test sends two versions to comparable groups of contacts, changing only one element at a time, such as the subject line or button, and compares the results. From Cantù we set up tests for companies in Como, Brianza and Milan, so every send improves thanks to real list data.
Companies that entrust their newsletter to a Cantù agency receive reports on opens, clicks, list status and contact behaviour, commented on by the team with guidance for the next send. NewVisibility works from Cantù, in the province of Como, for companies in Brianza, Milan and Lugano.
Buttons and calls to action go after the main message, clearly visible and with text that says what happens on click. A single primary action works better. In Cantù, in the province of Como, we design the journey for companies between Brianza and Milan.
To reactivate inactive contacts you identify subscribers who have not opened for a while, send a dedicated message and remove those who do not respond. From Cantù, near Como, we set up the reactivation plan on the real campaign reports of companies in Brianza and Milan.
