To turn data into improvements you identify one weak point at a time, for example subject line, segment or call to action, change it and check it in the next send. The Cantù team, in the province of Como, works this way with companies in Brianza and Milan, for continuous improvement based on facts.
Ideas on content and tone can come together with creative strategy, for newsletters consistent with social media and website.
Write to us from Como, Milan or Lugano: we start from your reports to build an improvement plan.
The open rate shows how many people open the newsletter, the click rate how many click a link inside it. Together they show whether subject line and content work. From Cantù, in the province of Como, we help companies in Brianza and Milan read these indicators without promising guaranteed results.
A newsletter report is read starting from the goal of the send: you look at delivery, opens, clicks and unsubscribes and compare them with previous sends. Our Cantù team prepares clear reports for companies in Como, Brianza and Milan, understandable even to those who do not do marketing for a living.
A newsletter A/B test sends two versions to comparable groups of contacts, changing only one element at a time, such as the subject line or button, and compares the results. From Cantù we set up tests for companies in Como, Brianza and Milan, so every send improves thanks to real list data.
The return on a newsletter is estimated by linking goals chosen in advance to real data on opens, clicks and actions on the website, with no guaranteed results. From our Cantù studio, near Como, we help companies in Brianza, Milan and Lugano define what to measure.
Buttons and calls to action go after the main message, clearly visible and with text that says what happens on click. A single primary action works better. In Cantù, in the province of Como, we design the journey for companies between Brianza and Milan.
