How do you import an existing database in an orderly way?

To import an existing contact database in an orderly way, you start from a clean file with clear fields and no duplicates, and upload it to the platform, mapping each column to the right field.

In Cantù, in the province of Como, we often work with companies whose lists are scattered across spreadsheets, management systems and old platforms. Before importing we check the addresses, merge duplicates and define the profile fields, such as language and customer type.

Collecting files from every source
Cleaning duplicates and invalid addresses
Field mapping and import
Final check of the lists

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Before importing

A methodical import

Not every contact in an old list can receive a newsletter: the origin of the data and consent must be assessed with your consultant or DPO. You will find a general overview in newsletters to existing customers. For companies in Como, Brianza and Milan we take care of the technical side.

Portfolio

Projects followed by our team

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Joia Paris

Joia Paris Marketing strategy

Marketing

C.G. Capelletti

C.G. Capelletti Marketing strategy

Marketing

Abbattista

Abbattista Marketing strategy

Marketing

Contact

Have a database to import?

Write to us: we will sort it out together with you from our Cantù team.

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To keep the list up to date between website and management system you connect the two systems, so sign-ups, changes and deletions are reflected everywhere automatically, with no manual copying of data. NewVisibility designs these connections in Cantù, in the province of Como, for companies in Brianza and Milan.

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Subscriptions and unsubscriptions are managed automatically by connecting the website form to the platform: whoever signs up joins the right list, whoever leaves stops receiving sends. From Cantù we configure these flows for companies in Como and Milan; for consent matters, speak with your consultant or DPO.

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A list of Italian and Swiss customers is managed with a single database split into segments by country and language, so each contact receives the communication for their market. From Cantù we work with companies writing to customers between Como, Milan and Lugano, with separate reports for each area.

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To understand which contacts are most interested you look at regular reads, repeated clicks, website visits and enquiries after the newsletter. From Cantù, in the province of Como, we help companies in Brianza and Milan tell warm contacts apart and pass them to the sales team.

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To start a newsletter project you begin with goals and audience, then prepare the contact list, design the layout and set a sending calendar. We follow every stage from our Cantù studio, for companies in Como, Brianza and Milan, with either full delegation or self-managed use.

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