Can you send newsletters to existing customers?

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Existing customers

Newsletters and existing customers

Sending newsletters to existing customers may follow different rules from those for new contacts: it depends on how the data was collected, what was communicated to the customer and what kind of communications are sent.

We cannot say whether it is possible in your case in Cantù, Como or Milan: it must be assessed by your legal advisor or DPO. Our role is technical, that is, configuring lists, segments and consents consistently with their guidance.

What it depends on

Factors to consider

The same topics apply to companies in Brianza, Lugano and Canton Ticino; the assessment remains with your advisor.

Origin of the data
How and when it was collected
Notice given
What was explained to the customer
Type of communications
Related content or other kinds of promotions
Option to object
A simple way to say no
Technical configuration
Consistent lists and segments
Portfolio

Some websites we have developed

Team

An in-house team in Cantù

Development, photo, video and marketing in the same team. For legal choices, check with your legal advisor or DPO: we work with them on the technical side.

Meet the team
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CVs sent through the website contain personal data: in general they call for a dedicated notice, a protected submission channel and limited access. We develop application forms for companies in Como, Brianza and Milan; choices on retention and legal bases are up to your legal advisor or DPO.

NewVisibility, a web development agency in Cantù, integrates newsletter and double opt-in into the websites of companies between Como and Milan: in-house team, enterprise CMS, our own managed servers and CSSDA awards for some sites. We work with your legal advisor or DPO; we are not a law firm.

The data sent through website forms ends up wherever the site routes it: an email inbox, a server archive, a CRM or a newsletter tool. For companies in Cantù, Como and Brianza we map these flows, hosted on NewVisibility servers, for an accurate privacy notice; the assessment is up to your legal advisor or DPO.

The data minimisation principle requires collecting only data that is adequate, relevant and limited to what is necessary for the stated purpose. On a website it applies to forms and sign-ups: for companies in Como and Brianza it is worth checking them with your legal advisor or DPO.

Withdrawal of consent is managed by giving users a simple, always accessible way to withdraw it, for cookies, newsletters and forms. With Cookie CMP, cookie consent can be changed or withdrawn at any time: we build it for companies in Como, Brianza and Milan together with your advisor.

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