To start a newsletter project you begin with the goals, prepare the contact list, design the layout and set a sending calendar. From our Cantù studio we follow every stage for companies in Como, Brianza and Milan.
The process
How to start a newsletter project in a company
- Goals and audience: who you write to and why
- Contact list: collection, cleaning and segmentation
- Responsive design and templates
- First send and reading the reports
Two paths
Delegate or manage it yourself
You can entrust design, contacts, sending and reports to the agency, or use the NewVisibility platform on your own. To work out where to start, contact us and we will assess your case together.
Ready to start your newsletter?
Write to us from Brianza or Milan: we will reply from Cantù.
Companies in Como and Brianza with customers to keep over time get the most value from a newsletter: furniture, fashion, industry, pharmaceuticals, services, institutions and horeca. NewVisibility, a Cantù agency with an in-house team, tailors design, lists and reports to your sector.
A newsletter is worthwhile for a company between Como and Milan because it is your own channel, direct, measurable and independent of algorithms. NewVisibility works from Cantù with an in-house development, design and marketing team, and also supports Milanese businesses remotely.
The mistakes to avoid in a first newsletter are a messy list, a design that is not responsive, purely promotional messages, neglected deliverability and ignored reports. For companies in Como and Brianza, NewVisibility handles these steps from Cantù; for consent, speak with your own consultant.
Segmenting a database means splitting contacts into homogeneous groups, by language, interests or customer type, to send each one relevant content. For companies in Como, Brianza and Milan we set up segments in the sending platform, so every newsletter reaches the right person with the right message.
The open rate shows how many people open the newsletter, the click rate how many click a link inside it. Together they show whether subject line and content work. From Cantù, in the province of Como, we help companies in Brianza and Milan read these indicators without promising guaranteed results.