The most common mistakes in a first newsletter
The mistakes to avoid in a first company newsletter mainly concern the list, design, content and deliverability. We often see them in companies in Como and Brianza that are starting from scratch.
Getting off on the right foot
A partner with an in-house team helps you take care of every step. In Cantù we handle design, lists, sending and reports; for consent and legal aspects we advise you to speak with your own consultant or DPO, starting from the Privacy of forms and newsletters page.
Preparing your first newsletter?
Tell us about your project: we will reply from Cantù, near Como.
A newsletter is regular, informative communication, while email marketing covers every email you send: promotions, invitations, campaigns and automations. For companies in Como and Brianza, NewVisibility in Cantù helps you choose the right tool for your goals.
A newsletter informs regularly, a DEM promotes one specific topic, and a transactional email is triggered by a user action, such as an order confirmation. For companies between Como and Milan we manage newsletters and DEMs from our Cantù studio, linking transactional emails to your website and management system.
The goals of a company newsletter are to build customer loyalty, share news and events, bring traffic to the website and generate contacts. For businesses in Como, Brianza and Milan it works best to pick one main goal, from which content, frequency and reports follow.
A newsletter quote is made up of design, contact management, technical sending and reports, assessed for your case. In Cantù, in the province of Como, we start from your goals and your existing list, for companies in Como, Brianza, Milan and Lugano, so you can see what you are paying for.
A newsletter ends up in spam when filters consider it unreliable: unauthenticated sender, poorly maintained list, suspicious content or unusual sending patterns. It happens to serious companies in Como, Brianza and Milan too; in Cantù NewVisibility checks configuration, lists and content to address the causes.