For companies in Como and Brianza the distinction helps you choose the right tool: a regular update for customers is a newsletter, while a targeted promotion or an invitation to an event is a broader email marketing campaign.
Same technology, different goals and rhythms.
Write to us: we reply from Cantù, in the province of Como.
A newsletter informs regularly, a DEM promotes one specific topic, and a transactional email is triggered by a user action, such as an order confirmation. For companies between Como and Milan we manage newsletters and DEMs from our Cantù studio, linking transactional emails to your website and management system.
The goals of a company newsletter are to build customer loyalty, share news and events, bring traffic to the website and generate contacts. For businesses in Como, Brianza and Milan it works best to pick one main goal, from which content, frequency and reports follow.
Yes, a newsletter still works for B2B: it is a direct, segmentable and measurable channel for staying present through long buying cycles. Companies in Como, Brianza and Milan use it for customers, resellers and agents, with the support of the NewVisibility team in Cantù.
A newsletter ends up in spam when filters consider it unreliable: unauthenticated sender, poorly maintained list, suspicious content or unusual sending patterns. It happens to serious companies in Como, Brianza and Milan too; in Cantù NewVisibility checks configuration, lists and content to address the causes.
Segmenting a database means splitting contacts into homogeneous groups, by language, interests or customer type, to send each one relevant content. For companies in Como, Brianza and Milan we set up segments in the sending platform, so every newsletter reaches the right person with the right message.
