Every step is automatic and tracked, so the list always stays in order.
Automation
Every request handled with no manual work
Newsletter subscriptions and unsubscriptions are managed automatically by connecting the website form to the sending platform: whoever signs up joins the right list, whoever chooses to leave is excluded from later sends.
In Cantù, in the province of Como, we configure these flows for companies in Como, Brianza and Milan. For consent and privacy aspects, see the page on unsubscribing from the newsletter and speak with your consultant or DPO.
The journey
What happens after the request
- The user fills in the form on the website
- The contact joins the correct list and segment
- The unsubscribe link in every email works immediately
A list of Italian and Swiss customers is managed with a single database split into segments by country and language, so each contact receives the communication for their market. From Cantù we work with companies writing to customers between Como, Milan and Lugano, with separate reports for each area.
To profile a B2B contact you collect company, sector, role, interests and email behaviour, and link this data to your CRM. From Cantù, in the province of Como, we help companies in Brianza and Milan turn a simple list of addresses into a database that is useful for sales.
To reactivate inactive contacts you identify subscribers who have not opened for a while, send a dedicated message and remove those who do not respond. From Cantù, near Como, we set up the reactivation plan on the real campaign reports of companies in Brianza and Milan.
To clean an email list you check addresses, exclude those that bounce, manage unsubscribes and review inactive contacts. With synchronisation between website and management system, NewVisibility keeps lists up to date for companies in Como, Brianza and Milan.
To personalise newsletter copy you start from database segmentation, by language, interests or customer type, and adapt subject line, examples and call to action to each group. We do this from Cantù for companies in Como, Brianza and Ticino, connecting newsletter, website and management system.