How do you manage newsletter unsubscriptions?

Unsubscribing from the newsletter should be as easy as signing up: a clearly visible link in every message and a clear confirmation.

In general, people who chose to receive communications must be able to change their mind without obstacles. Technically this means an exit link in every send, an operation that is completed in a few steps and a system that really stops later messages.

For companies in Cantù and Brianza we connect unsubscribing to the newsletter tools used by the website, so the contact list stays consistent.

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What we configure

An unsubscribe that really works

An exit link in every message
A clear confirmation page for the user
Updating of the contact list
Care not to send again to people who have unsubscribed

Valid for websites of companies in Como, Milan and Canton Ticino.

Privacy, GDPR and cookies

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Web Photo/Video Marketing

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Web Photo/Video Marketing

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Web Photo/Video Marketing AI

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Web Marketing

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How does your website handle unsubscribing?

For information only, not legal advice. For your specific case, check with your legal advisor or DPO: we work with them on the technical side of the website.

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Message

I would like to subscribe to the newsletter and receive information and promotional communications by email.

I confirm that I have read the privacy policy and consent to the processing of my personal data in order to respond to my enquiry.

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Sending newsletters to existing customers depends on how the data was collected, what was communicated and the type of messages: the assessment is up to your legal advisor or DPO. From Cantù we configure the website's lists and consents for companies between Como and Milan following their guidance.

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CVs sent through the website contain personal data: in general they call for a dedicated notice, a protected submission channel and limited access. We develop application forms for companies in Como, Brianza and Milan; choices on retention and legal bases are up to your legal advisor or DPO.

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NewVisibility, a web development agency in Cantù, integrates newsletter and double opt-in into the websites of companies between Como and Milan: in-house team, enterprise CMS, our own managed servers and CSSDA awards for some sites. We work with your legal advisor or DPO; we are not a law firm.

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To document cookie consent a record of visitors' choices is used. Cookie CMP, the platform developed by NewVisibility in Cantù, includes a record of the consents collected, useful for companies in Como, Brianza and Lugano. For your case, check with your legal advisor or DPO.

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The data minimisation principle requires collecting only data that is adequate, relevant and limited to what is necessary for the stated purpose. On a website it applies to forms and sign-ups: for companies in Como and Brianza it is worth checking them with your legal advisor or DPO.

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